Crowd Noise: Coke X Mark Ronson Ft. Katy B – Move To The Beat Of London 2012
In anticipation of the 2012 London Olympics, Coca Cola & Mark Ronson traveled the globe, working with Olympic hopefuls and recording the sound of their movement. The result is a mash up of athletic samples, from track spikes tapping on a track, to the sound of a gymnast catching air off a springboard. Brought together nicely by Ronson, with vocals from Katy B laid over the top. Check out the finished product above, and a bonus documentary that follows the “making of” the project.
Athletes featured in the project are U.S. sprinter David Oliver, Dayyan Mohamed Jaffar of Singapore (Archery), the UK’s Darius Knight (Table Tennis), Mexico’s Maria Espinoza (Taekwondo), and sprinter Kseniya Vdovina of Russia.